Xerox Ventures Announces Investment in Cloud Data Security Startup Sentra

31 January 2023

NORWALK, Conn., January 31, 2023, — Xerox Ventures, the corporate venture capital subsidiary of Xerox Holdings Corporation (NASDAQ: XRX), announced today its investment in Sentra, a cloud data security startup. Xerox Ventures joined the $30M Series A round led by Standard Investments, with new investment from Munich Re Ventures, Moore Strategic Ventures and INT3, and continued investment from Bessemer Venture Partners and Zeev Ventures.

The shifting threat landscape and growing demand for cloud services has driven a need for enterprises to invest in security solutions that meet modern cloud architectures and data types. With its data security posture management (DSPM) platform, Sentra provides real-time automatic data discovery, classification, monitoring and protection for cloud-first organizations. This ensures that organizations continually keep the right security posture by automatically detecting changes and orchestrating remediation processes as data is duplicated, changed and moved. This new round of funding will help support the scaling of Sentra’s sales and customer success teams, along with product development for customers’ needs

“Xerox Ventures is focused on startups accelerating the use of intelligent applications and managed services to empower business growth,” said Chris Fisher, managing partner of Xerox Ventures. “We look forward to being a part of Sentra’s mission to help enterprises leverage the scalability and speed of the cloud without compromising their data security.”

“The flexible nature of the cloud allows data to be leveraged in innovative ways,” said Yoav Regev, co-founder and CEO of Sentra. “And when data is used and protected efficiently, organizations can move faster in this digital age and ensure business continuity. We appreciate the support and recognition from Xerox Ventures, as we continue to deliver valuable and comprehensive data security to a growing number of enterprises that are turning to the cloud to scale at speed.”

Learn more about Xerox Ventures here and follow Xerox Ventures on LinkedIn.

About Xerox Ventures

Established in 2021 as the corporate venture capital fund for Xerox Holdings Corporation, Xerox Ventures invests in early and growth-stage startups that emphasize Connected Work, Empowered Businesses and Green Enterprise. The company’s mission is to accelerate disruptive change – whether that be through software, cleantech, the internet of things (IoT/IIoT), advanced manufacturing, fintech, cybersecurity, or other deeptech avenues (software or hardware). More than an investor, Xerox Ventures offers its portfolio companies access to customers, tech partnerships, R&D support, and Xerox’s own wealth of expertise at the intersection of digital and physical.

About Sentra

Sentra is a data security platform that helps organizations discover and remediate the top data security risks in their public environments. Sentra automatically detects if sensitive data is vulnerable due to misconfigurations, over-permissions, unauthorized access, data duplication or other security issues. The company was founded in 2021 and is co-headquartered in New York City and Tel Aviv. For more information, please visit